What Is SEO And Why Is It Important To A Business?
If you have started studying modern business at all, then you have likely heard that SEO is necessary for pretty much any company to succeed in the current economy. However, do you know what is SEO and why it is important to do?
For starters, SEO is an acronym. It is short for search engine optimization, and it is roughly described as the process of optimizing your business website for ranking high in search engine listings for related keywords and phrases.
The reason you want to do this is because you want to make money. When search engine users put queries in, they’re looking for something. If your business provides what they are looking for, be it information, a product, or a service, then you want that traffic to come to your website.
It’s not enough to build a website and have a lot of traffic come to it. That’s actually somewhat easy to do through rather gimmicky tactics, although the results are short-lived. The great thing about search engine traffic is that it is Internet users who already have interest in what you have to offer. Getting them to your website is only half of search engine optimization. The other half of SEO is converting that traffic into leads, prospects, registrations, or actual e-commerce, all depending on what kind of business you run.
In short, while SEO is incredibly complicated, in a nutshell it boils down to two things. The first is optimizing your website, and the second is generating backlinks.
The optimization of your website happens in several different ways. Converting traffic into actionable business opportunities is possibly the biggest element, and already mentioned. However, it’s also the last step of the funnel. Before a visitor is going to commit to you, your content has impress them that your business is not just an authority in your field to be trusted, but the very one they need.
Impressing the visitors is not even enough with your website. You also have to design a website that makes a favorable impression on search engines. Those companies make money by delivering high-quality, relevant, usable content to their searchers, so your website has to have this. Your content will also need to be uniquely written, not copied or spun, and it needs to be fresh. The right domain and meta tagging go a long ways in achieving search engine attention and indexing.
In terms of a backlink campaign, having other websites pointing towards yours with links convinces search engine algorithms that your site is a reputable leader in the content category that it is in. Unfortunately, you can’t just dump thousands of links onto disposable WordPress blogs and call it a day. Modern backlinks, in order to count, must come from a variety of sources that are themselves reputable and relevant; for example, West Gray SEO in The Woodlands on LinkedIn.
Hopefully, this gives a basic and cursory overview of seo that you can implement and use to rank your own website.